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50,00
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Strategic Management in the Media / 3rd edition

Theory to Practice

2024 || Paperback || Lucy Kung || SAGE

Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management. Â

153,00
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met 5% korting 145,35
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Strategic Management in the Media

Theory to Practice

2024 || Hardcover || Lucy Kung || SAGE

Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management. Â