Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases ...

A focused, user-friendly introduction to international financial reporting International Financial Reporting, 8th edition by Melville employs a practical, applied approach in exploring and explaining the key financial standards. With more than 140 countries in the world now using international financial reporting standards (IFRS (R) Standards), knowledge of the standards issued by the International Accounting Standards Board (IASB (R)) is vital to your success in financial accounting. Offerin...

The vision of the IFRS Foundation to establish a truly global language for accounting has now been

realised in 100+ of the world's jurisdictions and continues to generate public support from the G20 and major international organisations such as World Bank, IMF, Basel Committee, IOSCO and IFAC. The widespread adoption of the IFRS Standards has enabled greater fluency in international financial reporting and established a global understanding of accountancy practice in an increasingly internati...

The companion volume to 12 Rules for Life offers further guidance on the perilous path of modern life.

In 12 Rules for Life, clinical psychologist and celebrated professor at Harvard and the University of Toronto Dr. Jordan B. Peterson helped millions of readers impose order on the chaos of their lives. Now, in this bold sequel, Peterson delivers twelve more lifesaving principles for resisting the exhausting toll that our desire to order the world inevitably takes.

In a time when the human w...

User level: Beg-Int

A critical study of how Africa's dependence on the western world has impacted its economic growth and how the knowledge economy and 4th industrial revolution may aid in its future socio-economic growth and prosperity.

**A FINANCIAL TIMES, GUARDIAN AND OBSERVER BOOK OF THE YEAR**

Battling an overfilled inbox?

Your ever-lengthening to-do lists?

Struggling against distraction?

What if you tried to stop doing everything, so you could finally get round to what counts?

If you live to 80, you'll have barely more than four thousand weeks on earth. How will you decide how to spend them?

Rejecting the futile modern obsession with 'getting everything done,' Four Thousand Weeks introduces readers to tools for construc...

Sixth edition updated and revised to take account of changes in approaches to the management of F&B operations brought about by issues such as COVID, Brexit, staff shortages, technology and sustainability ethics; * Content based on the application of systems operations management theory to traditional and current industry practice in food and beverage operations * Specially designed to support learning being divided into ten chapters, ideal for semester teaching, thorough pedagogic features, ...

Nay-Sayers

How to innovate and deal with resistance against new ideas

Ben je al die zwartkijkers die je nieuwe ideeën afwijzen of lachen om je innovatieve plannen zat?

Iedereen die zich bezighoudt met innovatie, onderzoek of het creëren van nieuwe ideeën kan je vertellen dat het overwinnen van weerstand een van de moeilijkste dingen is als je iets nieuws introduceert. Soms lijkt het schier onmogelijk om de zwartkijkers te overtuigen, en als je met argumenten komt wordt het alleen maar erger.

Het Nay-Sayers boek biedt een speelse en effectieve methode om met kritiek en weerstand van de zwartkijkers om te gaan. Je lee...

'If you feel like a hostage of your to-do list, and struggle to find time for what matters most, this book will be a big help.'DANIEL H. PINK,#1 New York Times bestselling author of When and Drive