Ranked as the most highly cited text in Business, Marketing, Accounting & Economics according to the Financial Times! The market-leading textbook that offers clear, robust and pragmatic guidance on your dissertation or research project. With over 500,000 copies sold, Research Methods for Business Students by Saunders, Lewis, and Thornhill is the definitive textbook for Business, Marketing, and Management students conducting a research-led project or dissertation. This fully revised 9th editio...

Offers an overview of qualitative research based on interpreting stories. Designed to improve research practice, this title provides detailed discussions of four analytic methods: thematic analysis, structural analysis, dialogic/performance analysis, and visual narrative analysis. It also presents arguments about validation in case-based research.

This book is a systematic, eight-step guide to qualitative content analysis, supporting you through each stage of your research project, no matter the type or amount of data.

Offering guidance on doing experiments, this Little Quick Fix helps students select the most appropriate experiment for their research, collect and record their data, minimise error, and ensure their experiment is ethical and reproducible.

Research Methods in the Social and Health Sciences gives students a thorough and thoughtful introduction to the entire research process from start to finish, covering qualitative and quantitative research throughout. It lays out each step, from the literature review to ethical research to individual methods and dissemination of research.

The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach. The authors use their teaching experience to communicate the fundamentals of PLS-SEM with limited emphasis on equations and and symbols, relying on straightforward language instead.

Written with those with limited mathematical and statistical knowledge in mind, this concise and practical guide helps researchers to do their research in new and alternative ways.