A collectible, pocket-sized visual history of the innovative athletic and street style brand. Discover the story of Nike, from its beginnings in 1964 as Blue Ribbon Sports to its current position as the world's largest supplier of athletic shoes and apparel.

Packed with photographs and information covering the company's entire history, you'll discover how the jeweller most known for its gold products was founded in Rome by a talented Greek silversmith, how the refurbishment of the flagship store in Rome resulted in a significant turning point for the brand and how it became a magnet for the stars.

Visual history of the iconic street style brand.