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Marketing Communications (e-book)
A European Perspective
2023 || E-book via Bookshelf || Patrick De Pelsmacker e.a. || Pearson
Essentials of Entrepreneurship and Small Business Management, Global Edition (e-book)
2023 || E-book via Bookshelf || Norman Scarborough e.a. || Pearson
Help your students cultivate the skills for successful business managementEssentials of Entrepreneurship and Small Business Management, 9th edition, teaches your students how to launch and successfully manage a small business.Packed with learning features, this book is perfect for courses on small business management.Also available with MyLabTM.
Essentials of Operations Management / 3rd Edition (e-book)
2023 || E-book via Bookshelf || Nigel Slack e.a. || Pearson
Gain a comprehensive understanding of essential operations management principles with this easy to read introduction to the subject "This textbook provides valuable insight into the essentials of directing, designing, delivering and developing operations. For the times we live in, the addition of 'responsible operations' at the end of each chapter makes the book an essential text for any operations management course." Dr Philip Davies, Associate Professor of Operations Management Henley Bu...