Zoekfilters

Geen verdere filters gevonden

Resultaten (2)

50,13
Direct beschikbaar
+
Bestel

Marketing Communications (e-book)

A European Perspective

2023 || E-book via Bookshelf || Patrick De Pelsmacker e.a. || Pearson

64,95
Vandaag besteld,
maandag verzonden
+
Bestel

Marketing Communications / 7th edition

A European Perspective

2021 || Paperback || Patrick De Pelsmacker e.a. || Pearson || ook als eBook

Learn the techniques and applications of marketing communications in a European context

Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including a...