An Introduction to Data Science is an easy-to-read data science textbook for those with no prior coding knowledge. It features exercises at the end of each chapter, author-generated tables and visualizations, and R code examples throughout.

Data Science for Business with R focuses on the concepts foundational for students starting a business analytics or data science course. The book features running case using an airline business's customer survey dataset to illustrate how to turn data in business decisions. The text also features full integration of R and RStudio software.

For those new to Python and data science, this text guides readers through the tools and techniques used to analyze data and generate predictive models. This book starts with the basics, includes practice questions to check understanding, and delves into advanced topics like neural networks and deep learning, all with clarity and a touch of humor.