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Group Fitness in Europe
2020 || Hardcover || Jan Middelkamp e.a. || BlackBoxPublishers || met inkijkexemplaar
Group Fitness in Europe
In 2012, EuropeActive started to systematically conduct research on multiple topics in the
health and fitness sector. The first publication in this series was the book titled The state of
research in the global fitness industry. This publication was based on a systematic search and
review, summarising 5,348 studies in total.
In 2018, the most comprehensive study on personal training in Europe was published by
EuropeActive and Edelhelfer (Gronau and Titze, 2018). This s...
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Marketing and Sales in the Fitness sector
by EuropeActive
2019 || Hardcover || Jan Middelkamp e.a. || BlackBoxPublishers || met inkijkexemplaar
Between 2007 and 2017, the European fitness market grew in volume from 36 to 60 million
members which was a whopping growth of 67% in a decade. The biggest changes impacting the sector are: The rise of low cost, internationalisation of suppliers and health club chains, the acceptance of fitness as mainstream physical activity or sport, the arrival of boutiques studios, the impact of advanced technology in equipment and management systems, the invention of apps and wearables and the increased p...
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Build your Business
For fitness, health and sport professionals
Hardcover || Jan Middelkamp || BlackBoxPublishers || met inkijkexemplaar
Many professionals in several sectors start out as trainers in paid employment, but eventually work as self-employed entrepreneurs. Whatever form you choose, it is not only about training, coaching, teaching or supporting clients. As a professional you also have to work on building your own business. When it comes to your business, topics like financial management, marketing and sales, but also legal issues are important. In this book, 10 main topics are presented and discussed, including mul...
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Human capital
In the fitness and active leisure sector
2018 || Hardcover || Jan Middelkamp e.a. || BlackBoxPublishers || met inkijkexemplaar
HUMAN CAPITAL
IN THE FITNESS and ACTIVE LEISURE SECTOR
Human capital is defined in multiple ways, for example the skills the labour force possesses and is regarded as a resource or asset. In most definitions it encompasses the notion that there are investments in people (e.g. education, training, development), and that these investments increase an individual's productivity, as well as the collective productivity and uniqueness of a company or group of people.
The fitness sector has grown tre...