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Economie van Experiences / Druk 4

2015 || Paperback || Albert Boswijk e.a. || Pearson Benelux B.V. || view preview pages || also available as eBook

"Albert Boswijk and his colleagues are the pre-eminent experts in Experience Management in Europe. This book brings all of their knowledge and wisdom together and is vital reading for anyone seeking to create value from experience."

- Prof. Chris Voss. London Business School

"Economy of Experiences_is_a great book that extends our ideas -- disagreeing with us on occasion! It pushes forward what we know about today's Experience Economy, focusing on those that are meaningful and co-created. (In f...

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Economie van experiences, 4e editie (e-book)

2015 || E-book via Bookshelf || Albert Boswijk e.a. || Pearson Benelux B.V.

"Albert Boswijk and his colleagues are the pre-eminent experts in Experience Management in Europe. This book brings all of their knowledge and wisdom together and is vital reading for anyone seeking to create value from experience."

- Prof. Chris Voss. London Business School

"Economy of Experiences_is_a great book that extends our ideas -- disagreeing with us on occasion! It pushes forward what we know about today's Experience Economy, focusing on those that are meaningful and ...