Unlock the secrets to successful investor pitching. In the competitive world of startups and entrepreneurship, a powerful pitch can be the difference between securing the funding that propels your business and being overlooked. This book is your ultimate guide to mastering the art of the pitch, providing you with the tools and insights to turn ideas into investments and offer a glimpse into the methods used by investors.

Drawing from real-life case studies of entrepreneurs who have successfu...

Most brand teams have built up huge data sets over the past years. Yet, many marketers don’t seem to know very well what to do with all those data.

In The Brand Butterfly, marketing expert Bert Peleman explains how to look at the data and how to put them to work, with a focus on finding and keeping your High-Value Customers.

Based on dozens of B2C cases from an array of industries across Europe, The Brand Butterfly outlines the three steps for success:

How to define your High-Value Customer...