This book helps students and researchers understand thematic analysis as a process that is a part of many qualitative methods, and provides clear guidance about learning to develop techniques to apply to research.

Designed to help students learn how to think about research projects, this guide offers suggestions which cover four broad areas of social science: the creation of the "imagery" to guide research; methods of "sampling" to generate maximum variety in the data; the development of "concepts" to organize findings; and the use of "logical" methods to explore systematically the implications of what is found. The advice ranges from simple tricks such as changing an interview question from "Why?" to ...