This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns.

It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. P...

The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements. A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol. Digital technology now allows for interaction and screen-based media on ...

There is absolutely no precedent for this book, the only encyclopaedic guide to manufacturing processes that explores established, new, emerging and innovative production techniques that have, or will have, an important impact on the design industry. With over 1,200 photographs and technical illustrations, it is the definitive reference for 3D designers, product designers, architects and engineers who need a convenient, highly accessible and practical reference that will enable them to make f...

Fifteen new contributors bring fresh perspectives to the fifth edition of The Human Past, the most authoritative introduction to world prehistory, revealing our shared human story with the latest scholarship. Thoroughly updated by its team of authors, including 15 leading specialists new to this edition, this fifth edition introduces students to a more equitable and representative view of world prehistory. A total of 30 contributing authors – a truly international team of experts – introd...

'As indispensable to an archaeology student as a trowel ... every student, or indeed any interested amateur, should really find a space on their shelf for this useful book’ Minerva Known for being an accessible and authoritative introduction, Archaeology: Theories, Methods and Practice has been updated in the Ninth Edition to include new discoveries in archaeology, innovations in field and laboratory methods, as well as covering the latest developments in archaeological theory, from ontolog...