Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets

In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...

Introduces both classical and contemporary sociological theory in a single comprehensive volume Introduction to Sociological Theory helps undergraduate and graduate students appreciate the diverse perspectives found in sociological analysis, apply theoretical concepts to contemporary issues, and think analytically about everyday occurrences beyond the classroom. Covering a diverse range of theorists and conceptual frameworks, this easily accessible textbook integrates carefully selected prima...

In 1968, an engineering student broke high jump records around the world, not by being stronger or more agile than everyone else, but by fundamentally changing the way he leapt over the bar. In 1987, a newly-formed advertising agency supercharged the marketing of a young brand called Nike by introducing a fresh tagline: "Just Do It." Both pioneers had unwittingly discovered something critical about problem-solving that eluded their less creative competitors. It's not just about how you climb ...

Create a great business and a better life In the newly revised third edition of Entrepreneur Revolution: How to develop your entrepreneurial mindset and start a business that works, serial entrepreneur Daniel Priestley delivers an inspiring and practical book that shows you how to break free from the industrial revolution mindset, quit working so hard, follow your dream, and make a fortune along the way. In the book, you’ll find a masterclass in changing how you think, the way you netw...

Müssen oder dürfen auch Sie sich in Ihrem Studium mit germanistischer Linguistik beschäftigen? Ralf Methling bringt mit anschaulichen Beispielen und verständlichen Erklärungen Leben in diese scheinbar trockene Materie. Er macht Sie mit den Teilbereichen der Linguistik vertraut: mit der Semiotik, die sich mit Zeichen, der Phonetik und Phonologie, die sich mit Lauten, der Morphologie, die sich mit Wörtern, und der Syntax, die sich mit Satzbau beschäftigt. Auch die Semantik, die Lehre de...

The indispensable guide to conflict resolution in a troubled world Conflict prevention and resolution, peacekeeping, and peacebuilding have never been more important as priorities on the global agenda. The wars in Ukraine and Gaza, and tensions between the major powers in what is now a multi-polar world, require new conflict resolution responses. The fifth edition of this hugely popular text offers a commanding overview of today’s changing conflict landscape and the latest developments and ...

HOFFBRAND’S ESSENTIAL HAEMATOLOGY The Essentials is an international, best-selling series of textbooks, all of which are designed to support lecture series or themes on core topics within the health sciences. See www.wiley.com for further details. The definitive introductory textbook on haematology, covering basic science, diagnostic testing, clinical features, and patient management Hoffbrand’s Essential Haematology has helped medical students and trainee physicians understand the core p...

Following a successful debut edition, this new Second Edition of Managerial Accounting for the Hospitality Industry builds on its strengths of clear organization and the ease with which students work through it. This new edition includes more basic math support for students and a more developed inclusion of ethical considerations and global changes both in accounting systems and in the hospitality industry.

Operations Management: An Integrated Approach, 8th edition, provides a solid foundation of the subject with clear, guided instructions and a balance between quantitative and qualitative concepts, thus providing both an applied and practical approach. In addition to leveraging customizable, tactile teaching and learning methods, the text covers emerging topics like artificial intelligence, robotics, data analytics, and sustainability. This international edition includes several revisions and a...

A fresh and innovative perspective on urban issues and creating sustainable cities

In The 15-Minute City: A Solution for Saving Our Time and Our Planet, human city pioneer and international scientific advisor Carlos Moreno delivers an exciting and insightful discussion of the deceptively simple and revolutionary idea that everyday destinations like schools, stores, and offices should only be a short walk or bike ride away from home.

This book tells the story of an idea that spread from city t...