In 1968, an engineering student broke high jump records around the world, not by being stronger or more agile than everyone else, but by fundamentally changing the way he leapt over the bar. In 1987, a newly-formed advertising agency supercharged the marketing of a young brand called Nike by introducing a fresh tagline: "Just Do It." Both pioneers had unwittingly discovered something critical about problem-solving that eluded their less creative competitors. It's not just about how you climb ...

A penetrating look into the extreme plutocracy Vladimir Putin has created and its implications for Russia's future

This timely book delves into the intricate relationship between tourism and poverty with a specific focus on nature conservation areas, using case studies of island economies in a developed country, Japan, and a developing one, Vietnam.

24 STEPS TO SUCCESS! Interest in entrepreneurship is at an all-time high and for good reason--and it's not about to stop. Entrepreneurship is a way to solve problems and increase our quality of life, as well as a way for people to take control of their own lives. Yet some feel it is something they cannot participate in. This book shatters that myth. It will give you a clear and accessible path to become an entrepreneur yourself. There is nothing mystical about entrepreneurship. It is a craft...