This popular BEC series has been completely revised. PASS Cambridge BEC is a practical course for students who wish to gain a recognised business English qualification. Focusing on relevant international business situations, the course has been structured to provide students with a thorough preparation for the Business English Certificates (BEC).

Topmarketeers hebben allemaal dezelfde missie: duurzame relaties opbouwen met de klant. Hedendaagse marketing draait om het creëren van klantwaarde en betrokkenheid in een snel veranderende wereld. Marketing begint bij het begrijpen van behoeften en wensen, het bepalen welke doelmarkten de organisatie het beste kan bedienen en het ontwikkelen van overtuigende waardeproposities om consumenten aan te trekken en aan zich te binden.

Naast beproefde traditionele marketingmethoden hebben marketee...

Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage ...

This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their ex...

'The best of success literature ever written' Brian Tracy, author of Maximum Achievement'A smorgasbord of some of the best thinking on what success really means' Ken Blanchard, co-author of The One Minute ManagerWhat makes a person successful? What makes them motivated, prosperous, a great leader? Inside this brand new, updated edition of 50 Success Classics, discover the all-time classic books that have helped millions of people achieve success in their work, their mission, and their persona...

Cambridge Business qualifications are internationally recognised business qualifications which demonstrate an ability to use English in professional contexts. As a Cambridge English examination, it is used as a suitable entry requirement by academic institutions and for recruitment by international companies. Cambridge English Qualifications are designed so that each exam builds on the skills developed at the previous level.

Now in a new edition, Success with Business (formerly Success with B...

Sixth edition updated and revised to take account of changes in approaches to the management of F&B operations brought about by issues such as COVID, Brexit, staff shortages, technology and sustainability ethics; * Content based on the application of systems operations management theory to traditional and current industry practice in food and beverage operations * Specially designed to support learning being divided into ten chapters, ideal for semester teaching, thorough pedagogic features, ...

- Praktijkgerichte inleiding op het vakgebied;

- behandelt actuele thema’s zoals digitale business transformatie en maatschappelijk verantwoord ondernemen;

- met uitgebreide online ondersteuning, talrijke opdrachten en actuele cases.

Handboek organisatie en management - Een praktijkgerichte benadering is een interactieve inleiding op het vakgebied. De theorie van management en organisatie wordt door de bekende auteurs Jos Marcus en Nick van Dam helder uitgelegd aan de hand van veel praktijk...

Betere keuzes maken, jezelf en anderen beter begrijpen en weerbaarder worden: het is maar een greep uit wat je kunt bereiken door te leven naar de principes die Stephen Covey ons ruim 25 jaar geleden meegaf in zijn wereldwijde bestseller De zeven eigenschappen. Zijn boek staat bekend als een klassieker die je leven op zijn kop zal zetten.

Met de zeven eigenschappen weet je wie je bent en waar je voor gaat, maar de kunst is om ze toe te passen in de praktijk – en daarvoor is dit werkboek. Me...

Success With Business B2 Vantage Workbook