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Studieboeken (2)

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Global Marketing / 10th edition

2020 || Paperback || Mark C. Green e.a. || Pearson || ook als eBook

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing.

Familiarizes students with global marketing and the global business environmentGlobal Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing ...

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Global Marketing Management / 8th International Edition

2013 || Paperback || Warren J. Keegan e.a. || Pearson

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.