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51,50
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morgen verzonden
met 5% korting 48,93
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Economie van Experiences / Druk 4

2015 || Paperback || Albert Boswijk e.a. || Pearson Benelux B.V. || met inkijkexemplaar || ook als eBook

"Albert Boswijk and his colleagues are the pre-eminent experts in Experience Management in Europe. This book brings all of their knowledge and wisdom together and is vital reading for anyone seeking to create value from experience."

- Prof. Chris Voss. London Business School

"Economy of Experiences_is_a great book that extends our ideas -- disagreeing with us on occasion! It pushes forward what we know about today's Experience Economy, focusing on those that are meaningful and co-created. (In f...

49,90
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Economy of Meaningful Experiences / 5th edition

Humanising business

2021 || Paperback || Albert Boswijk e.a. || European Centre for the Experience and T

79,95
Levertijd: 5 werkdagen
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Bestel

Customer Relationship Management

2013 || Paperback || Ed Peelen e.a. || Pearson

Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is al...