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Studieboeken (9)
Organizational Behavior / 10th edition
Emerging Knowledge. Global Reality ISE
2023 || Paperback || Steven McShane e.a. || McGraw-Hill
Organizational Behavior 10th edition helps everyone make sense of OB and provides the conceptual tools to work more effectively in the workplace. It emphasizes emerging OB knowledge with globally focused, real-world examples and evidence-based literature. This book presents the reality that organizational behavior is not just for managers; it is relevant and valuable to anyone who works in and around organizations.
This edition explains how design thinking and agile methodologies are improvin...
Principles and Practice of Marketing / 10th edition
2023 || Paperback || David Jobber e.a. || McGraw-Hill
The landmark tenth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience. - How Dr.
Martens have been engaging consumers for more than half a century. - McDonald's pla...
International Financial Management ISE / 10th edition
2023 || Paperback || Cheol Eun e.a. || McGraw-Hill
International Financial Management provides students with a foundation for analysis through a text that is well-organized, comprehensive, and provides up-to-date coverage of the topics. Like the first nine editions, it is written based on two tenets: emphasis on the basics and emphasis on a managerial perspective.The scope and content of international finance has been fast evolving due to cycles of deregulations and regulations of financial markets, product innovations, and technological adva...
Operations and Supply Chain Management ISE / 17th edtion
2023 || Paperback || F. Robert Jacobs e.a. || McGraw-Hill
Operations and Supply Chain Management, 17e covers the latest and most important issues facing operations and supply chain management (OSCM) managers while providing basic tools and techniques to promote a competitive advantage and career-readiness. It covers relevant, current OSCM issues with a focus on the global economy, analytic content that ties decisions to relevant data, and solutions to operations and supply chain-related problems. Hot topics in business today that relate to OSCM are ...
Film Art: An Introduction ISE / 13th edition
2023 || Paperback || David Bordwell e.a. || McGraw-Hill
Film is an art form with a language and an aesthetic all its own. Since 1979, Film Art has been the best-selling and most widely respected introduction to the analysis of cinema. Taking a skills-centered approach supported by examples from many periods and countries, the authors help students develop a core set of analytical skills that will enrich their understanding of any film, in any genre. In-depth examples deepen students' appreciation for how creative choices by filmmakers affect what ...
International Economics ISE / 18th Edition
2023 || Paperback || Thomas Pugel || McGraw-Hill
International Economics, 18e combines rigorous economic analysis with attention to the issues of economic policy that are alive and important today in this field. Written in a concise and readable format, Pugel uses economic terminology when enhancing the analysis so that the reader can build their understanding of global economic developments and evaluate proposals for changes in economic policies. The text is informed by current events and includes the latest in applied international resear...
Labor Economics ISE
2023 || Paperback || George Borjas || McGraw-Hill
Labor Economics, ninth edition by George J. Borjas provides a modern introduction to labor economics, surveying the field with an emphasis on both theory and facts. Labor Economics is thoroughly integrated with the adaptive digital tools available in McGraw-Hill’s Connect, proven to increase student engagement and success in the course. All new Data Explorer questions using data simulation to help students grasp concepts Materials are fresh and up to date by introducing and discussing the ...
The Patient Priority: Solve Health Care's Value Crisis by Measuring and Delivering Outcomes That Matter to Patients
2023 || Hardcover || Stefan Larsson e.a. || McGraw-Hill
From the thought leaders at Boston Consulting Group come lessons on how leading health systems around the world are delivering patient-centered, value-based care by focusing on the health outcomes that matter to patients.To address the growing crises confronting the global health sector, health systems need to deliver better health outcomes to patients for the money spent, an approach known as value-based health care. Contrary to traditional approaches to health-systems reform that emphasize ...
Lessons from the Titans: What Companies in the New Economy Can Learn from the Great Industrial Giants to Drive Sustainable Success
2023 || Hardcover || Scott Davis e.a. || McGraw-Hill
Three top Wall Street analysts reveal enduring lessons in sustainable success from the great industrial titans-the high-tech companies of their day-to the disruptors that now dominate the economy.Before Silicon Valley disrupted the world with new technologies and business models, America's industrial giants paved the way. Companies like General Electric, United Technologies, and Caterpillar were the Google and Amazon of their day, setting gold standards in innovation, growth, and profitabilit...