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Intercultural Communication
an interdisciplinary approach: when neurons, genes, and evolution joined the discourse
Paperback || Mai Nguyen-Phuong-Mai || AUP || met inkijkexemplaar
This book is an introduction to Intercultural Communication (IC) that takes into account the much neglected dynamic paradigm of culture in the literature. It posits that culture is not static, context is the driving force for change, and individuals can develop a multicultural mind.
It is also the first IC textbook in the field that incorporates insight from evolutionary biology and the newly emerging discipline of cultural
neurosciences. Such an interdisciplinary approach provides readers wi...
Cross-Cultural Management
With Insights from Brain Science
2019 || Paperback || Mai Nguyen-Phuong-Mai || Taylor & Francis
Cross-Cultural Management: With Insights from Brain Science explores a broad range of topics on the impact of culture in international business and vice versa, and the impact of businesses and individuals in shaping a culture. It provides critical and in-depth information on globalization, global/glocal leadership, cross-cultural marketing, and cross-cultural negotiation. It also discusses many other topics that are not typically found in the mainstream management textbooks such as diversity ...