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The Balanced Scorecard

Translating Strategy into Action

2022 || Hardcover || Robert S. Kaplan e.a. || Harvard Business Review Press

Provides the management system for companies to invest in the long term - in customers, in employees, in product development, and in systems - rather than managing the bottom line to pump up short-term earnings. This title attempts to change the way you measure and manage your business.

11,95
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HBR Guide to Better Business Writing (HBR Guide Series)

Engage Readers, Tighten and Brighten, Make Your Case

2022 || Paperback || Bryan A. Garner || Harvard Business Review Press