8 out of the 10 most valuable companies are built on platform business models – such as Amazon, Alibaba, Apple and Google. Given their ubiquity, traditional companies can no longer ignore platform models so this book is their practical and comprehensive guide to leveraging the power of platforms in your organisation.

A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need. This new edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry.

Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging outside-the-bo...