Praise for Marketing 6.0 "Immersive marketing is intended to transport the customer into a story until she is convinced that she is there herself. In the process, real and illusory stimuli mix to form a new kind of perceived reality. This book guides us into this futuristic marketing world. Truly enlightening and thought-provoking."

--HERMANN SIMON, Founder and Chairman, Simon-Kucher "Virtual, immersive worlds are rising fast. Old models won't work in these new realities. Marketing 6.0...

Ranked as the most highly cited text in Business, Marketing, Accounting & Economics according to the Financial Times! The market-leading textbook that offers clear, robust and pragmatic guidance on your dissertation or research project. With over 500,000 copies sold, Research Methods for Business Students by Saunders, Lewis, and Thornhill is the definitive textbook for Business, Marketing, and Management students conducting a research-led project or dissertation. This fully revised 9th editio...

The new twelfth edition of Drury & Tayles’ Management and Cost Accounting is supported by a fully updated MindTap – a fully flexible online learning platform customizable to suit instructors’ specific course needs, and which provides students with all the tools they need to succeed. These include an interactive eReader, engaging multimedia, practice questions, assessment materials, revision aids, and analytics to help you track students’ progress. Additionally, a fully updated compani...

Taking a global and critical perspective, this textbook presents the concepts, theories and applications from the field of intercultural communication in a lively and easy-to-follow style. Covering all the essential topics, from immigration and intercultural conflict, to intercultural health communication and communication in the workplace, this cutting-edge 4th edition: Explains the key theories and concepts you need to know. Brings theory to life with a range of global case studies.

Ties ke...

Enhance your productivity at work with “Visual Working,” the follow-up to the successful “Visual Thinking” and “Visual Doing.”

This practical workbook shows you how to use drawing as a fun and effective way to communicate at work. It provides simple steps to incorporate business drawing into your daily routine so that you can express ideas with images as easily as with words.

Discover the Five Visual Thinking Types and use practical tips to improve collaboration and communication...

A tale about strategy done differently

The One-Hour Strategy follows Martin, the new sales team lead at Waters & Flows, which attracted him because of their unique way of doing strategy. We shadow Martin as he onboards with his new colleagues, who walk him through each aspect of their One-Hour Strategy, answering his questions and addressing his reservations. Along the way, Martin learns:

• Why employees at every level in the firm should be involved in strategy

• How strategic competence ...

Stewart/Redlin/Watson's best-selling PRECALCULUS: MATHEMATICS FOR CALCULUS, 8th INTERNATIONAL METRIC EDITION with WebAssign digital resources prepares students to succeed in future calculus courses. This best-selling author team emphasizes problem-solving and mathematical modeling as this edition presents concepts with unparalleled clarity and precision. Updated content and revised learning features remove barriers for a carefully planned, inclusive learning experience.

The authors' attention...

For over 25 years, Neuroscience has been the most comprehensive and clearly written neuroscience textbook on the market. This level of excellence continues in the Seventh Edition, with a balance of animal, human, and clinical studies that discuss the dynamic field of neuroscience from cellular signaling to cognitive function. New learning objectives, and more concise sections make the content even more accessible than before.

Neuroscience provides a bridge between the undergraduate and medica...

Automate your software development processes with GitHub Actions, the continuous integration and continuous delivery platform that integrates seamlessly with GitHub. With this practical book, open source author, trainer, and DevOps director Brent Laster explains everything you need to know about using and getting value from GitHub Actions. You'll learn what actions and workflows are and how they can be used, created, and incorporated into your processes to simplify, standardize, and automate ...