Ranked as the most highly cited text in Business, Marketing, Accounting & Economics according to the Financial Times! The market-leading textbook that offers clear, robust and pragmatic guidance on your dissertation or research project. With over 500,000 copies sold, Research Methods for Business Students by Saunders, Lewis, and Thornhill is the definitive textbook for Business, Marketing, and Management students conducting a research-led project or dissertation. This fully revised 9th editio...

"The significant problems we face cannot be solved at the same level of thinking we were at when we created them." -- Albert Einstein-- Modern business leaders are just too aware of how much the world has changed in the last decades and continues to do so. It is little wonder then that even the best of us can feel overwhelmed by the many demands we now face in our working and private lives. Summarizing the knowledge and experiences of three experts in the field, and offering practical insight...

This book is especially intended for business students who are new to the study of law and law students who want to be introduced to the business dimension of their profession. Business and legal theories are combined into a concise practical overview of the relationship between law and business with a focus on corporate strategy development and its implementation.

The regulatory environment is examined and presented from two perspectives; a legal and a business perspective. For the analysis ...

Understand the next level of marketing. The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, in...

For undergraduate courses in corporate finance or financial management. Help students practice and connect to real-world financial decisionsFundamentals of Corporate Finance offers a practical introduction to modern-day core principles, arming students with a problem-solving methodology, real-life financial management practices, and an overarching valuation framework that they can apply in their future careers. Updated with new data, examples, and exercises, the 5th Edition gives students the...

Third edition of the most highly regarded teaching text book on the Japanese language, covering speaking, listening, reading, and writing to cultivate overall language ability. Each lesson in the revised edition features a new section dubbed "Culture Notes, and now includes the audio CD companion which is in mp3 format ready to install on any music player.

The objective of this book is to assist readers to improve their communication skills in the Korean language. The format of the textbook and the workbook allows the learner to select and focus on any of the four language skills (speaking, listening, reading, and writing). These skills are connected by a common learning objective in each lesson, enabling the student to build on each through new situations and repetition.

The students learn specific language functions through meaningful practic...

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powe...

Third edition of the most highly regarded teaching text book on the Japanese language. This is the companion workbook to the text.

Innovate your way toward growth using practical, research-backed frameworks The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience and a client roster composed of some of the world s leading companies this book provides you with the necessary tools to help you capture growth instead of chasing it. The visual frameworks and research-based methodolog...