Sales management (English edition)

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ISBN: 9789001807986
Uitgever: Noordhoff
Verschijningsvorm: Hardcover
Auteur: Gerbrand Rustenburg e.a.
Druk: 1
Pagina's: 494
Taal: Engels
Verschijningsjaar: 2013
Categorie: Marketing Sales
NUR: Management algemeen

The first four editions of the Dutch edition of Sales Management have been received with great enthusiasm both in higher education and in industry. There seems to be a great need for a complete and practical textbook, tailored to the sales practice. The international edition of this popular book is now available, edited with a European perspective.