Corporate Communication: A Guide to Theory and Practice

A Guide to Theory and Practice

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Levertijd: 6 dagen
ISBN: 9781526491978
Uitgever: SAGE Publications
Verschijningsvorm: Paperback
Auteur: Joep P. Cornelissen
Druk: 6
Pagina's: 328
Taal: Engels
Verschijningsjaar: 2020
NUR: Taalkunde

The 6th edition of Corporate Communication continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.