Creative Velocity

Authentic creativity remains the "secret sauce" that drives product-centered companies. But there are few resources that demonstrate exactly how to light the creative fires that generate the best, most profitable, and most enduring breakthroughs. In Creative Velocity: Propelling Breakthrough Ideas in the Age of Generative AI, trailblazing global product innovator Leslie Grandy delivers an inspiring discussion of how you can develop the mindset, skills, and confidence you need to set your creativity loose on everyday business challenges. You'll learn how to challenge conventional thinking and improve customer, business, and personal results, as well as how to collaborate effectively with generative AI to cultivate and explore novel ideas. The book is filled with real-world examples and practical exercises you can try immediately to test out the author's cognitive science-rooted and evidence-based approach to creativity. It's destined to be an enduring reference that you can return to whenever you need to revitalize your creative spirit. Creative Velocity shows you how to use nonlinear thinking methods to explore novel possibilities, as well as trigger mechanisms that can jump-start new trains of thought and spark disruptive ideation. You'll learn about forms of play that stimulate creative thoughts, critical thinking skills, and flexibility. You'll also discover how to achieve flow states that help you identify groundbreaking discoveries. Perfect for product leaders, business professionals, and entrepreneurs seeking to build a culture of innovation within their organizations and generate fresh ideas to solve tough business problems, Creative Velocity will earn a well-deserved spot on your bookshelf and become your go-to resource for creative inspiration.