Principles of Marketing / 17th Global Edition

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Principles of Marketing / 17th Global Edition

ISBN: 9781292220178
Uitgever: Pearson
Verschijningsvorm: Paperback
Auteur: Philip T. Kotler Gary Armstrong
Druk: 17
Pagina's: 736
Taal: Engels
Verschijningsjaar: 2020
Vervanger van: 9780273786993
NUR: Economie en bedrijf algemeen

For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.