Principles of Marketing / 17th Global Edition

Levertijd: 7 dagen
ISBN: 9781292220178
Uitgever: Pearson
Verschijningsvorm: Paperback
Auteur: Kotler, Philip T. e.a.
Druk: 17
Pagina's: 736
Taal: Engels
Verschijningsjaar: 2018
NUR: Economie en bedrijf algemeen

For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.