Digital Marketing

Strategy, Implementation and Practice

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Digital Marketing

ISBN: 9781292077611
Uitgever: Pearson
Verschijningsvorm: Paperback
Auteur: Dave Chaffey Fiona Ellis-Chadwick
Druk: 6
Pagina's: 728
Taal: Engels
Verschijningsjaar: 2020
NUR: Economie en bedrijf algemeen

Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook. Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing.