Strategic Management of Technological Innovation / 5th edition

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ISBN: 9781259255526
Uitgever: McGraw-Hill
Auteur: Schilling
Druk: 5
Pagina's: 352

Analyze. Formulate. Implement.Melissa Schilling's Strategic Management of Technological Innovation 5e approaches the subject of innovation management as a strategic process.

It is organized to mirror the strategic management process used in most strategy textbooks progressing from assessing the competitive dynamics of a situation to strategy formulation to strategy implementation.