Testing Business Ideas / 1st edition

A Field Guide for Rapid Experimentation

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ISBN: 9781119551447
Uitgever: Wiley
Verschijningsvorm: Paperback
Auteur: David J. Bland Alexander Osterwalder
Druk: 1
Relevante opleidingen: Ondernemerschap & Retail Management International Business Technische Bedrijfskunde Entrepreneurship
Pagina's: 368
Taal: Engels
Verschijningsjaar: 2019
Voorgeschreven bij o.a.: Hogeschool Rotterdam Hogeschool Utrecht
NUR: Economie en Bedrijf algemeen

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.

Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideasClose the knowledge gap between strategy and experimentation/validationIdentify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses.

Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.