101 Design Methods

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Bestel
ISBN: 9781118083468
Uitgever: Wiley
Verschijningsvorm: Paperback
Auteur: Vijay Kumar
Druk: 1
Pagina's: 336
Taal: Engels
Verschijningsjaar: 2012
NUR: Kunst algemeen

The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.