E-Business and E-Commerce Management

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ISBN: 9780273786542
Uitgever: Pearson
Auteur: Chaffey, Dave
Druk: 6
Pagina's: 712

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.