Who needs to read this book?

You do! You have a senior position in your organization. You’re either a manager, a CEO or another C-whatever-O and you get to decide things. Or your colleagues perceive you to be such a person. You’re comfortable with this. It’s what you do. You manage things. You’re good at it: you’ve done it for years. Or maybe you’re not quite the top dog, but the top dog has asked you to be in charge of the emergency response plans and the first responders of your...

We all know companies that were very successful once, but not anymore. Think of Nokia, Kodak and Blockbuster. What they have in common is that they failed to recognize large-scale, disruptive changes in time and thus lost control of the future. That has cost these organizations dearly. But also, as a society we have been overwhelmed by disruptive event. Take for example the disruptive impact of the current covid-19 crisis that has taken so many people and organisations by surprise.

Nobody can...