Think of nature and you’re likely to picture a forest, not a freeway. But how natural is nature really? We live in a world of constructed wildlife reserves, rainbow tulips, designer babies and cultured meat. We control a tomato’s biology so precisely, you can hardly call it natural anymore. Meanwhile, our grip on the Internet and the financial markets has grown so slight that they’re coming to resemble forces of nature.

Using countless well-known examples and scientific insights, Koert ...

This book is based on a simple but powerful observation: Students and young professionals who develop outstanding writing skills do so primarily by mastering a limited number of the most important writing principles, which they use over and over again. What are these recurring principles? The answer to this question is the basis of this material. A wealth of examples, charts, and engaging exercises makes The Little Red Writing Book an invaluable guide for anyone who wants to master those skil...