Organizations are faced with increased demands for change but these are often so challenging that they meet heavy resistance and fizzle out. This book encourages the development of a reflexive approach to organizational change, providing insights as to why it may be difficult to maintain momentum in change processes.

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into ...

White-Collar Crime: An Opportunity Perspective analyzes white-collar crime using the opportunity perspective, which assumes that all crimes depend on offenders recognizing an opportunity to commit an offense.

Sustainable Management: The Complete Guide to Principles and Practice is both a core textbook, and a guide for teachers in one convenient volume.

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the mo...