A cornerstone of this exciting, growing discipline, this text gives readers a clear introduction to key ideas and common complexities met when doing sensory research and provides plenty of real-world examples to show the method in action.

An unrivalled exploration of what visual ethnography is and what it should be, this book maintains a fine balance between theory and practice. The author provides up-to-date digital and technological topics in this 4th edition; offering clear, relevant guidance on the approaches that contemporary students want to understand and the tools they want to use.