The executive director of the Design Program at Stanford and the co-founder of Electronic Arts outline strategies for enabling a thriving life by incorporating "design thinking" habits that promote fulfillment and meaning by emulating the examples of the engineers of today's most popular technologies.

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business. The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigoro...

50 Steps to Improving Your Academic Writing 50 Steps to Improving Your Academic Writing addresses the challenges facing every student beginning a program of academic study. This comprehensive guide gives you everything you need to write well-constructed academic essays. It is packed full of information that is critical to attaining better marks, including: * how to apply critical thinking skills * how to strengthen your arguments * how to include paper referencing * how to avoid plagiarism 50...

In today's sophisticated world of financial management, regulation, and nonprofits, the competent fundraiser who carries a deep understanding of the science, law, and psychology of raising money is in the highest demand across the industry. Fundraising Principles and Practice is the first and only guidebook to conveniently package a complete course for mastering the critical knowledge and skillset to fundraise for nonprofits.

Under the direction of two thought leaders from the Hartsook Centr...

Understand the next level of marketing. The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, in...

Met het libro de ejercicios kunnen de cursisten het geleerde zelfstandig thuis of in de les oefenen. Ook wordt er in elke unidad aandacht besteed aan de uitspraak van het Spaans.

Het libro de ejercicios van deel 1 bevat ook vijf Etapas, Etapa 2 en 5 zijn voorbeelden van examens op niveau A1 en niveau A2.

Achter in het libro de ejercicios staan de transcripties van de luisterteksten, de oplossingen bij de oefeningen en een Tabla de recursos met idioom voor zakelijke gesprekken.

Over deze serie

...

Disciplined Startup Founder is the most comprehensive guide to conducting disciplined customer discovery introducing starters to six founder drives and leading them, step by step, through the process of customer discovery.

Het libro del alumno van Meta Profesional 1 bevat 10 overzichtelijke unidades die zijn opgebouwd rond een bepaald thema, zoals zakenreizen, agendabeheer of zakendiners. In elke unidad wordt het thema op de eerste pagina geïntroduceerd en volgen er zes pagina’s met gevarieerde teksten en oefeningen. Bij het maken van de oefeningen spelen samenwerken en overleggen een belangrijke rol. Belangrijke zinsconstructies en grammaticale onderwerpen worden in schema’s en in de kantlijn nader uitgel...

The Challenge

Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study

For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and ...

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds-the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovat...