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The SAGE Handbook of Social Media

2017 || Hardcover || Burgess || SAGE

This highly international handbook addresses the most significant research themes, methodological approaches and debates about social media. Leading scholars provide a range of disciplinary perspectives.

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The New Marketing

2023 || Hardcover || Burgess || SAGE

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.