Readers are provided with a practical insight into how to analyze policies and policy-making in the EU. Using case studies to deepen readers' understanding, this book examines the various stages of the policy process - from the moment the issue reaches the agenda through to drafting, implementation and evaluation.

Combining a critical survey of the field with a finely judged assessment of cutting-edge developments, this second edition cements its reputation as the 'must have' text for any undergraduate student studying media and communication studies.