Creative directors are often thrust into leadership roles with little practical guidance. The result? Stress, costly mistakes, frustrated clients, dysfunctional departments, and unhappy agencies. As the role becomes increasingly more complex and demanding, the need for clear, actionable advice is more urgent than ever.

The Complete Creative Director is here to fill that void, offering essential tools to help you lead with confidence. This is the first comprehensive manual for creative direct...

Dit boek biedt 75 succesvolle strategie

You are negotiating every day, whether it's with business partners, colleagues, in the community or at home. The challenge isn't to get as much for yourself as you can at the other's expense. It's in the art of searching together for possibilities that serve as many interests as possible. The premise of this book is that it's both possible and necessary to create value together, distribute the consequences fairly, while strengthening the relationship. In times where 'win as much as you can' i...

This book is about immersive experience design, the art of creating spaces that tell a story. lt's the result of 25 years of work by one of Europe's first specialised XD agencies. Starting in 1991, the authors witnessed the rise of a completely new industry, mixing graphic, spatial and theatrical arts with interaction design and personal growth. 'Worlds of Wonder' is the illustrated summary of that ongoing journey. lt is intended for everyone in the process of revealing their brand, art, hist...

Inspiration for Innovation helps you to become a successful innovator. It offers practical insights, tips and tools and teaches you how to innovate. With 101 columns, this book inspires, confronts and surprises everyone who is looking for more inspiration on this topic. Using an expedition metaphor, it reveals how to achieve a strategic mind-set: timing, breaking patterns, understanding customers, creating a culture for innovation, and implementing innovation projects successfully.

Every spre...

Creativity Today - the management book on applied creativity and written by Ramon Vullings & Igor Byttebier - has inspired tens of thousands of managers, teachers and students around the world. Now this book is made available again in a revised version, under a new title, new subtitle and with a new cover design. All intended to focus this creativity classic more on education and to emphasize its attractiveness as a basic guide for businesses, schooling institutions and organizations that wis...

Je onderhandelt elke dag, of het nou met zakenpartners, collega's, thuis of elders in de samenleving is. De uitdaging is niet om zo veel mogelijk te winnen ten koste van de ander maar om samen te zoeken naar mogelijkheden die voor beide partijen het meeste opleveren. Het uitgangspunt van dit boek is dat het zowel mogelijk als noodzakelijk is om samen waarde te creëren, de consequenties redelijk te verdelen en tegelijkertijd de relatie te versterken. Nu de populariteit van 'zoveel mogelijk wi...

If your business hasn't already embraced visual thinking, why not?

Visual thinking and drawing are both becoming increasingly important in today's business settings. A picture really can tell a thousand words. Visualization is a crucial part of the journey for companies seeking to boost enterprise agility, break down silos and increase employee and customer engagement. Visualizing thought processes can help break down complex problems. It empowers teams and staff to build on one another's ide...

This book presents 75 ways to look at art and 75 life lessons you can learn from it. From the works of ancient Egypt and Greece to today's abstract and conceptual pieces, by way of Leonardo, Dürer and Rembrandt, Picasso, Warhol and Ai Weiwei, art inspires us to take a fresh look at the fundamental questions we face. Questions about success, about love,about work, about friendship and about life and death.Think Like an Artist, Don't Act Like One is a lively introduction to art history as it r...

Societies worldwide are increasingly interconnected through trade, migration, education, and digitization. This has resulted in a profound new complexity of cultural groups. Consequently, designers are confronted with the challenge of gaining a clear understanding of this cultural diversity. Culture is a complex phenomenon defined by an ongoing process of shifts in human interactions and experiences. In addition to the functional, technical, and economic requirements, it is primarily culture ...