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Resultaten (269)
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Persuasive Copywriting / 2nd edition
Cut Through the Noise and Communicate With Impact
2019 || Paperback || Andy Maslen || Kogan Page Ltd
Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf. With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writ...
Digital Signal Processing
A Practical Guide for Engineers and Scientists
2023 || Paperback || Steven Smith || Elsevier
In addition to its thorough coverage of DSP design and programming techniques, Smith also covers the operation and usage of DSP chips. He uses Analog Devices' popular DSP chip family as design examples.
Designing Human-Centric AI Experiences
Applied UX Design for Artificial Intelligence
2022 || Paperback || Akshay Kore || APress
User experience (UX) design practices have seen a fundamental shift as more and more software products incorporate machine learning (ML) components and artificial intelligence (AI) algorithms at their core. This book will probe into UX design's role in making technologies inclusive and enabling user collaboration with AI. AI/ML-based systems have changed the way of traditional UX design.
Instead of programming a method to do a specific action, creators of these systems provide data and nurtur...
Divercities
Understanding Super-Diversity in Deprived and Mixed Neighbourhoods
2020 || Paperback || Bristol University Press
How do people deal with diversity in deprived and mixed urban neighbourhoods? This edited collection provides a comparative international perspective on superdiversity in cities, with explicit attention given to social inequality and social exclusion on a neighbourhood level. Although public discourses on urban diversity are often negative, this book focuses on how residents actively and creatively come and live together through micro-level interactions. By deliberately taking an internationa...
Hello World
How to be Human in the Age of the Machine
2020 || Paperback || Hannah Fry || Transworld Publishers Ltd
'One of the best books yet written on data and algorithms. . .deserves a place on the bestseller charts.' (The Times) You are accused of a crime.
Who would you rather determined your fate - a human or an algorithm?An algorithm is more consistent and less prone to error of judgement. Yet a human can look you in the eye before passing sentence. Welcome to the age of the algorithm, the story of a not-too-distant future where machines rule supreme, making important decisions - in healthcare, tran...
Moorish Spain
2022 || Paperback || Richard Fletcher || Orion Publishing Co
A clear, intelligently-written guide to a crucial period of Spanish history
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Doughnut Economics
Seven Ways to Think Like a 21st Century Economist
Paperback || Kate Raworth || Random House
Remorseless financial crises. Extreme inequalities in wealth. Relentless pressure on the environment. Anyone can see that our economic system is broken. But can it be fixed?In Doughnut Economics, Oxford academic Kate Raworth identifies the seven critical ways in which mainstream economics has led us astray - from selling us the myth of 'rational economic man' to obsessing over growth at all costs - and offers instead an alternative roadmap for bringing humanity into a sweet spot that meets th...
Customer Centred Signalling
Stop selling and start responsible influencing New insights into online and social B2B marketing strategies
Hardcover || Klaas Fleischmann || Soic
Managers, sales professionals and marketers need to adjust asap to the customer revolution that is taking place - as we speak- in the online B2B marketing arena. Never before have customers had such an information advantage. The power has shifted from seller to buyer.Klaas Fleischmann shows us convincingly that traditional marketing strategies such as pipeline management and the good old sales funnel approach no longer work. Customer journeys have become too complex to control. Marketers must...
M_o_R® 4: Management of Risk: Creating and Protecting Value
Paperback || Axelos
Management of Risk: Creating and Protecting Value offers a benefits and value-focused approach to risk management, giving practical guidance on effective risk management, applicable across all regions, industries and sectors.
M_o_R® 4 (aka MoR 4) is the latest edition of Management of Risk – a must-have certification for roles where managing risk is inherent, including portfolio, programme, project, business change and risk management professionals. Management of Risk (M_o_R®) 4 has a spe...