Managers, sales professionals and marketers need to adjust asap to the customer revolution that is taking place - as we speak- in the online B2B marketing arena. Never before have customers had such an information advantage. The power has shifted from seller to buyer.Klaas Fleischmann shows us convincingly that traditional marketing strategies such as pipeline management and the good old sales funnel approach no longer work. Customer journeys have become too complex to control. Marketers must...

After half a century of neoliberalism, a new radical, practice-based ideology is making its way from the margins: commonism, with an o in the middle. It is based on the values of sharing, common (intellectual) ownership and new social cooperations. Commoners assert that social relationships can replace money (contract) relationships. They advocate solidarity and they trust in peer-to-peer relationships to develop new ways of production.

Commonism maps those new ideological thoughts. How do t...

Management of Risk: Creating and Protecting Value offers a benefits and value-focused approach to risk management, giving practical guidance on effective risk management, applicable across all regions, industries and sectors.

M_o_R® 4 (aka MoR 4) is the latest edition of Management of Risk – a must-have certification for roles where managing risk is inherent, including portfolio, programme, project, business change and risk management professionals. Management of Risk (M_o_R®) 4 has a spe...