Member retention is one of the most important topics in the global fitness industry for decades. On the 138 pages of this hard cover and full colour book, retention of members in fitnessclubs is discussed from a research, management and practical perspective. The book reviews many studies. Most of the content is dedicated to practical tools, which can be used by managers of fitnessclubs.

This publication is divided in three parts. The first part analyzes member retention from two perspectives...

Group Fitness in Europe

In 2012, EuropeActive started to systematically conduct research on multiple topics in the

health and fitness sector. The first publication in this series was the book titled The state of

research in the global fitness industry. This publication was based on a systematic search and

review, summarising 5,348 studies in total.

In 2018, the most comprehensive study on personal training in Europe was published by

EuropeActive and Edelhelfer (Gronau and Titze, 2018). This s...