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196,00
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met 5% korting 186,20
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Digital Marketing

Strategic Planning & Integration

2022 || Hardcover || Annmarie Hanlon || SAGE

An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, metrics and analytics.

182,00
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met 5% korting 172,90
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Experiential Marketing

Integrated Theory & Strategic Application

2022 || Hardcover || Rose Leahy e.a. || SAGE

An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.