The foundational and wildly popular go-to resource for influence and persuasion?a renowned international bestseller, with over 5 million copies sold?now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini?New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion?explains the psychology of why people say yes and how to apply these insight...

The engrossing and uplifting story of a small boy born with the odds stacked against him, and the decision that alters the course of his life forever