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50,13
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Marketing Communications (e-book)

A European Perspective

2023 || E-book via Bookshelf || Patrick De Pelsmacker e.a. || Pearson

64,95
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morgen verzonden
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Marketing Communications / 7th edition

A European Perspective

2021 || Paperback || Patrick De Pelsmacker e.a. || Pearson || ook als eBook

Learn the techniques and applications of marketing communications in a European context

Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including a...