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37,95
Direct beschikbaar
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Bestel

Pocket Guide for Hospitality Managers (e-book)

2018 || E-book via Bookshelf || Conrad Lashley e.a. || Noordhoff || met inkijkexemplaar

- Practical approach, based on extensive research;

- teaches (future) managers to be 'reflective practitioners';

- combines key themes of hospitality management.

The Pocket Guide for Hospitality Managers (Conrad Lashley and Michael N. Chibili) is a practical guide that provides the skills and knowledge for current and future managers of the various types of units found within the hospitality industry. This guide is based on academic research and poses that managers need to be 'reflective prac...

70,95
Vandaag besteld,
morgen verzonden
met 5% korting 67,40
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Bestel

Dienstenmarketingmanagement / Druk 7

2018 || Hardcover || Wouter de Vries Jr. e.a. || Noordhoff || met inkijkexemplaar || ook als eBook

- Compleet standaardwerk voor on- en offline dienstenmarketing;

- toegespitst op het schrijven van een marketingplan en/of scriptie;

- uitgebreide toelichting van begrippen binnen online dienstenmarketing.

Dienstenmarketingmanagement is al meer dan twintig jaar een standaardwerk voor marketingmanagement in de dienstensector. Het uitgangspunt is het schrijven van een marketingplan en/of scriptie aan de hand van modellen en theorieën . Daarnaast geeft het inzicht in de ontwikkeling en uitvo...

64,95
Direct beschikbaar
+
Bestel

Hospitality Experience / Druk 2 (e-book)

2018 || E-book via Bookshelf || Frans Melissen e.a. || Noordhoff || met inkijkexemplaar

- Provides a complete overview of the hospitality industry;

- includes a new chapter on intercultural hospitality experiences;

- offers interesting analysis as well as practical examples

Hospitality Experience is an exciting introduction to Hospitality Management. It shows students how to create and manage unique hospitality experiences step-by-step. The second edition includes a new chapter on intercultural hospitality experiences and provides clear answers to the fol...

45,95
Vandaag besteld,
morgen verzonden
+
Bestel

Pocket Guide for Hospitality Managers

2018 || Hardcover || Conrad Lashley e.a. || Noordhoff || met inkijkexemplaar || ook als eBook

- Practical approach, based on extensive research;

- teaches (future) managers to be 'reflective practitioners';

- combines key themes of hospitality management.

The Pocket Guide for Hospitality Managers (Conrad Lashley and Michael N. Chibili) is a practical guide that provides the skills and knowledge for current and future managers of the various types of units found within the hospitality industry. This guide is based on academic research and poses that managers need to be 'reflective prac...