Based on her PhD and 25 years of experience in CX transformation, Dr. Zanna van der Aa has developed a unique three layered model for human-centric customer experience transformation. It helps leaders ignite transformation, scale it into the system, and inspire it with purpose. You’ll discover how to make customer and employee experience more than a promise: a system that works. From CEOs to CX leaders, you’ll learn how to demystify hype, embrace tiny habits, prove impact in months instea...

Based on her PhD and 25 years of experience in CX transformation, Dr. Zanna van der Aa has developed a unique three layered model for human-centric customer experience transformation. It helps leaders ignite transformation, scale it into the system, and inspire it with purpose. You’ll discover how to make customer and employee experience more than a promise: a system that works. From CEOs to CX leaders, you’ll learn how to demystify hype, embrace tiny habits, prove impact in months instea...