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Digital Marketing Fundamentals / Druk 3 (e-book)
From strategy to ROI
2024 || E-book via Bookshelf || Marjolein Visser e.a. || Noordhoff || met inkijkexemplaar
• First fully-fledged textbook on digital marketing that covers the entire marketing process;
• with contributions from more than 20 online marketing specialists
• English edition of the Dutch standard issue Basisboek Online Marketing.
Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Di...
Digital marketing fundamentals / Druk 2 (e-book)
From strategy to ROI
2021 || E-book via Bookshelf || Marjolein Visser e.a. || Noordhoff || met inkijkexemplaar
- First fully-fledged textbook on digital marketing that covers the entire marketing process;
- with contributions from more than 20 online marketing specialists;
- English edition of the Dutch standard issue Basisboek Online Marketing.
Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals ...
