Winner of Thinkers50 ‘World’s Most Influential Management Thinkers’

Financial Times Business Book of the Year Award

‘Absolutely outstanding’ Tim Harford, author of The Undercover Economist

‘A masterclass’ Angela Duckworth, author of Grit

‘Groundbreaking’ Forbes

We used to think of failure as a problem, to be avoided at all costs. Now, we're often told that failure is desirable - that we must ‘fail fast, fail often’. The trouble is, neither approach distinguishes the good...