Kom je vaak in aanraking met merken en hun visuele communicatie maar ben je geen designer? Wil je beter begrijpen hoe merken communiceren? Moet je vaak designers aansturen of wil je zelf aan de slag? Dit boek bouwt een brug tussen business en creativiteit.

Om de ruis in visuele communicatie zoveel mogelijk weg te werken en het creatieve proces vlotter te laten verlopen, biedt dit boek managers en grafisch ontwerpers een gemeenschappelijke taal om te communiceren over hun designnoden. Komen aa...

Design for Sustainability Survival Guide concerns all the details on applying sustainability requirements in design. It is a critical and concise overview of the important facts from all imaginable angles. The book is written and illustrated to inform, support and inspire future designers.

The guide covers everything in sustainability: from personal reader experience to universal guiding principles, from energy use and the flow of materials to the role of time, consumption, use, circularity a...

The book that helps you become the EPIC designer of our tomorrows wants to convince you about the need for creative thinking and, in an applied form, design thinking. We investigate the nature of creative thinking and how that is undervalued in education and corporate life. We gather an understanding of the emphasis on R&D in organisations and governmental support and why it is harming businesses and the people they work for. With the EPIC design maturity model, we help to emphasise that emp...